Paywall and revenue optimization for subscription apps
We make your paywall earn more.
We run data-backed paywall and monetisation experiments for subscription apps. Thousands of paywalls built. Millions in extra revenue for the apps we work with.
01 — How it works
From first call to more revenue.
Start with a free revenue audit
We go through your current setup, where you're stuck and what you're aiming for. Then we map out a plan to get you there.
Book a callWe run the experiments
We design and run data-backed experiments across your pricing, design and messaging, so you know exactly what moves conversion and retention.
You keep what wins, we scale it
Winners stay live and keep earning. From there we keep testing, building on what worked, so your revenue grows steadily and predictably.
02 — Results
Results for apps like yours.
Here's what happened when other subscription apps handed us their paywall.
AI Chat Assistant
+14%
average revenue per user
We reworked the paywall design and messaging so the value of upgrading was obvious at a glance, then tested plan order and layout until the strongest version won.
Bunpo
+22%
trial-to-paid conversion
We rebuilt the onboarding and trial flow so users hit the paywall at the point of highest intent, then tested trial length and timing to find what converted best.
CalBot AI Calorie Tracker
+18%
average revenue per user
We analysed pricing and revenue data across markets and plan types, then tested new price points to find the mix that earned the most without hurting conversion.
03 — Pricing
Our growth plans.
$1,500/ month
- One high-impact experiment a month, handled end to end
- Built in your own Superwall, RevenueCat or Adapty account, or whatever tool you use
- Live within 3 days of your sign-off, no app update
- 100% money back guarantee
Money back guarantee. If your revenue hasn't measurably improved by the date we agree, you get a full refund.
$5,500/ month
- Four or more experiments a month
- Paywall, pricing, offers and onboarding, run as one program
- Dedicated Slack channel with weekly updates
- A monthly roadmap, so you always know what ships next
- 100% money back guarantee
Money back guarantee. If your revenue hasn't measurably improved by the date we agree, you get a full refund.
Need help across the whole funnel? We do bigger engagements, scoped per app. Schedule a call and we'll take a look.
04 — FAQ
Questions
05 — Free audit
Let's look at your paywall together.
A free call. We go through your paywall and your numbers, and tell you the first test we'd run and what it's worth. No pitch, no obligation.
Prefer email? hello@payloadgrowth.com